Tim Cook
Chief executive, AAPL
2026 reading
Firm
1 signal, 0 drags
Read for the calendar year from the birth date, one of five levels. Signals lift it, drags lower it. The rules stay in-house.
In Tim’s 15 years leading AAPL, Firm years rose 3 of 3.
2026 month by month
Years in role by level
Year by year
Every calendar year Tim led AAPL with a reading on record, and what the stock did that year. Past years are read with the rules now fixed; the return is the stock's from January to December.
| Year | Reading | Stacked | AAPL | Result |
|---|---|---|---|---|
| 2025 | Even | 0 signals, 0 drags | +9.1% | Rose |
| 2024 | Even | 1 signal, 1 drag | +30.7% | Rose |
| 2023 | Even | 0 signals, 0 drags | +49.0% | Rose |
| 2022 | Even | 0 signals, 0 drags | −26.4% | Fell |
| 2021 | Even | 0 signals, 0 drags | +34.7% | Rose |
| 2020 | Even | 0 signals, 0 drags | +82.3% | Rose |
| 2019 | Even | 1 signal, 1 drag | +89.0% | Rose |
| 2018 | Soft | 0 signals, 1 drag | −5.4% | Fell |
| 2017 | Even | 0 signals, 0 drags | +48.5% | Rose |
| 2016 | Firm | 1 signal, 0 drags | +12.5% | Rose |
| 2015 | Weak | 0 signals, 1 drag | −3.0% | Fell |
| 2014 | Firm | 1 signal, 0 drags | +40.6% | Rose |
| 2013 | Even | 0 signals, 0 drags | +8.1% | Rose |
| 2012 | Even | 0 signals, 0 drags | +32.5% | Rose |
| 2011 | Firm | 1 signal, 0 drags | +25.7% | Rose |