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stock.ceo

KO

Coca-Cola

Industry
Unclassified
Exchange
NYSE
Leaders covered
6
Market data
1990–2025

Chief executive

James Quincey

May 2017 – present

2026 reading

Soft

0 signals, 1 drag

Even 6 of 6 · Soft 1 of 2 · Weak 1 of 1 rose

James Quincey at KO, by year
YearReadingStackedKOResult
2025Even0 signals, 0 drags+14.8%Rose
2024Even0 signals, 1 drag+8.9%Rose
2023Soft0 signals, 1 drag−4.4%Fell
2022Even1 signal, 1 drag+10.6%Rose
2021Even0 signals, 1 drag+11.4%Rose
2020Soft0 signals, 1 drag+2.5%Rose
2019Even0 signals, 0 drags+20.6%Rose
2018Weak0 signals, 2 drags+6.8%Rose
2017Even1 signal, 1 drag+14.4%Rose

Former chief executive

Muhtar Kent

Jul 2008 – Apr 2017

No reading on record

Muhtar is on the site but not among the leaders the readings were computed over.

Former chief executive

Neville Isdell

Jun 2004 – Jun 2008

No reading on record

Neville is on the site but not among the leaders the readings were computed over.

Former chief executive

Douglas Daft

Feb 2000 – May 2004

No reading on record

Douglas is on the site but not among the leaders the readings were computed over.

Former chief executive

Doug Ivester

Oct 1997 – Feb 2000

No reading on record

Doug is on the site but not among the leaders the readings were computed over.

Former chief executive

Roberto Goizueta

Aug 1980 – Oct 1997

3 years on record

Even 3 of 3 rose

Roberto Goizueta at KO, by year
YearReadingStackedKOResult
1997Even0 signals, 0 drags+27.9%Rose
1996Even0 signals, 0 drags+43.3%Rose
1995Even0 signals, 0 drags+46.3%Rose
Readings
One of five levels a year, with how many signals and drags stacked, computed from the birth date over the thirteen possible birth hours and issued only where at least ten agree. Built 2026-10-16 from research export f0c9e40. The rules stay in-house.
Stock data
Calendar-year and monthly % change of adjusted close. Volatility % = annualised stdev of the 12 monthly returns. No prices are included. Adjusted close is split-adjusted, so a stock split never appears as a move in anything plotted here, and stock splits are not recorded as events.
Birth dates
206 of the 319 people in this dataset now have at least one source recorded here, across 207 of the 325 leader-company records — six people ran two companies and are stored once for each. Of those sources — all 207 of them — 204 are a stated age read out of an SEC proxy statement, which bounds a birth year and says nothing about the day; one is an age stated in a press report; two state the day itself, one from an official gazette read by a person and one from an encyclopedia. The day is what every reading on this site is calculated from, so for all but those two birth dates no source here backs the part that is used. The 204 records the pass produced were not reviewed by a person: each source names who read it. Six findings from the same pass are deliberately not entered, because in each one the date held here falls outside the bound the filing implies, and telling an ordinary record-date lag from a real disagreement needs a person rather than arithmetic. An absent entry still means no source is recorded here yet.
Research export
Version 2, generated 2026-10-16 from research commit 7d490ef with uncommitted changes

Research and exploration only. Not investment advice. A reading describes a leader's year from their birth date, not the stock.